Portfolio Case Study

Premium Serum Brand Identity

premium serum package

Project Details

Full brand identity and packaging system for Sleek+, entering the premium facial serum market. The brand needed to position confidently against established competitors while communicating a rigorous, science-backed approach to skincare.

A deep amber and warm gold palette — unusual in a category dominated by clinical whites — gives the brand an immediate visual signature. The system scales cleanly across serum, eye cream, and moisturiser formats.

The category is crowded and the competitors are well-funded. Ella gave us packaging that holds its own on shelf and communicates exactly the rigour behind the product. We launched with confidence.

Dr. Nina Vasquez, CEO, Sleek+

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